we're nuleaf project
We are unapologetically working to build intergenerational success for Black and Brown people through the legal cannabis industry.
As Michelle Alexander wrote “celebrated reforms typically amount to little more than tinkering with the mass incarceration machine.” We stand with organizations who want to take the machine apart. What does transforming a racist system of unequal justice look like?
NuLeaf Project invests cannabis tax and corporate revenue into Oregon- based businesses owned by people of color.
NuLeaf Project’s work is specifically designed to address the capital, education, and connection hurdles that people of color face when entering the cannabis industry. The City of Portland is the first U.S. municipality to invest tax revenue from the legalized cannabis industry into the communities most negatively impacted by cannabis criminalization. NuLeaf Project is funded in part by this historic initiative to rebalance the detrimental economic impacts of the war on drugs.
23 Economic Justice Grants
& loans totaling $250,000+ & counting…
Our goal is to increase success outcomes for people of color in cannabis either as business owners or high-earning professionals.
Across the U.S., communities targeted by cannabis criminalization are communities of color, especially African American communities.
Black Oregonians are the only group disproportionately targeted by arrest, primarily for cannabis possession, despite data that shows people of all races consume cannabis at the same rate. The U.S. cannabis industry overall is reported to have less than 3% of licensed businesses owned by Black people. (source: Marijuana Business Daily, 2017). The great financial opportunity of the cannabis industry should be available to all and investment of cannabis industry tax revenue into Black entrepreneurs is one way to repair the economic harms of the war on drugs.
Economic Justice Grant Recipient: Green Box
In 2019, NuLeaf Project awarded an economic justice grant to Green Box, owned by Adrian Wayman, who was arrested for cannabis possession in his youth. Watch Adrian’s economic justice story.
A hero's words on good trouble
“When you see something that is not right, not fair, not just, you have to speak up. You have to say something; you have to do something.”
“I want to see young people in America feel the spirit of the 1960s and find a way to get in the way. To find a way to get in trouble. Good trouble, necessary trouble.”
— John Lewis, 1940-2020
Get in the way with us.
Who We Are
Founded in 2018,NuLeaf Project is an Oregon-recognized non-profit supported primarily by the City of Portland’s historic reinvestment of cannabis tax revenue (the first city to do so) into repairing the disproportionate harm done to Black and brown communities as a result of cannabis prohibition and the U.S.’s racist war on drugs. NuLeaf Project is the only organization of its kind in the U.S. that grants and loans the majority of its funds to cannabis businesses owned by people of color.
NLP was started by the founding co-chairs of the Minority Cannabis Business Association as a new project to help direct cannabis taxes and revenues to repair the harms of cannabis criminalization in Black and brown communities. NuLeaf Project’s board is comprised of cannabis industry leaders, social justice experts, and thirdgeneration entrepreneurs.
Thank you, partners
Our partners make all of this work a reality.
They share our mission to invest in communities most harmed by cannabis criminalization. Partners can fund a NuFuel business, host a NuProfessional, mentor or provide education as part of NuSchool, or simply donate to our mission.
Please contact us for more information on how you can support this work at email@example.com